Linksys takes aim at SMB market

Vendor plans to re-establish presence in the SMB and enterprise sector

Tags: Belkin International IncorporationCisco Systems IncorporatedCisco-LinksysLinksys (www.linksys.com)
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Linksys takes aim at SMB market Hoda says the company plans to grow aggressively with its end-to-end SMB strategy.
By  Manda Banda Published  November 6, 2013

Linksys, a networking and connectivity solutions vendor specialising in products such as routers, gateways and switches, has revealed that it is in the process of expanding its solutions offerings to cater to the SMB and enterprise sector.

The company, which was acquired by US technology firm Belkin from previous owner Cisco in March 2013, said it is expanding into the SMB and enterprise segment, and is upbeat about growth prospects in the Middle East and Africa (MEA) region.

Linksys is now rebuilding the entire networking and solutions side of the business to cater to the business segment after focusing almost exclusively on the consumer segment under its previous owner.

Mohammed Meraj Hoda, vice president, Linksys International, said in an interview with Channel Middle East that until now the company has mainly focused on the retail and selected reseller channels for its consumer range of products. Hoda said the next step is entering the business market together with broadline product distributors, Internet service providers (ISP) and resellers. "We have very strong presence in the retail space already and also have solid presence in the channel," he said. "With our investment into the SMB product line, we will be further developing our channel and growing the ecosystem into the business segment."

Hoda said with the company's rollout of business solutions, ties with the channel business will become even stronger as Linksys will collaborate with distributors and resellers to develop this important market segment in the MEA region. "We have more than 10 distributors across the MEA region covering all the major consumer segments and SOHO portfolio," he said.

Hoda added that the company plans to grow "very aggressively" with its end-to-end SMB strategy. 

He explained that initially Linksys will be launching its products as a core networking platform around connectivity and security. In phase two, said Hoda, it will take those solutions to a cloud-based platform so that they have more mobility and better security around the networks.

According to Hoda, the last phase will be to move these products to office automation solutions, allowing customers to manage their businesses while in the office or on the move. "We are starting with switching and routing which is going to be our key product and we will develop it from there," he said.

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