HTC unveils One max phablet in Dubai

Handset features 5.9-inch screen, fingerprint security, upgraded content

Tags: HTC CorporationUnited Arab Emirates
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HTC unveils One max phablet in Dubai The HTC One max is powered by a Qualcomm Snapdragon 600 processor featuring a quad-core 1.7 GHz CPU.
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By  Stephen McBride Published  October 28, 2013

Taiwanese vendor HTC Corp today unveiled its first phablet, the One max, in a Dubai press roundtable.

The HTC One max is a move for the fastest growing sub-segment in the global smartphone market - that of the 5-inch-plus category, now well established as "phablets". The handset's screen is a 5.9-inch full HD1080p display and the device is intended to complete the flagship One range, which, according to Neeraj Seth, senior brand communications manager, MEA, HTC, has won "37 industry awards and counting".

Curiously, the One max comes to market with a Qualcomm Snapdragon 600 processor featuring a quad-core 1.7 GHz CPU, while the industry at large has moved on to the 800 model, which powers, for example, Nokia's new Lumia 1520. The reason for this, explained Ian Rea, HTC's EMEA product marketing manager, is that the One max has been in development for some time and the Qualcomm's Snapdragon 600 was in ascendance at design time.

Processor choice aside, the handset lives on a rich feature set. A new Fingerprint Scan tool allows a sensor swipe on the back of the handset and the finger unlock can be tied to particular apps allowing feature profiling. Since the phone can store up to three fingerprints, users can allow their children to unlock the handset and have access to only suitable content.

One series' mainstays HTC BlinkFeed, HTC Zoe and HTC BoomSound are back, and are joined by an enhanced HTC Sense 5.5; each is optimised for the larger screen. Blinkfeed can be further refined by customisable topic categories and new integration with content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing.

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