BlackBerry isn’t for us: SAP

CFO Brandt says flagging smartphone vendor not a ‘strategy fit’

Tags: Blackberry (www.blackberry.com)CanadaGermanyMergers and acquisitionsSAP
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BlackBerry isn’t for us: SAP SAP’s Brandt: Blackberry doesn't fit with our strategy.
By  Stephen McBride Published  October 27, 2013

SAP's chief financial officer this weekend indicated that the German enterprise software group would not be pursuing any acquisition to do with ailing Canadian smartphone maker BlackBerry, Reuters reported.

In an interview with German magazine Euro am Sonntag, Werner Brandt said, "Blackberry doesn't fit with our strategy."

BlackBerry was a pioneer of the smartphone proposition, incorporating email and other tools into handsets, but its rigid targeting of business customers opened the door to, first Apple, then a slew of other vendors, all of which were selling consumer-oriented devices.  

BlackBerry's decision to sell itself came after five years of dwindling bottom lines amid a blurring of the distinction between consumer and business smartphone markets. Its market capitalisation fell from a 2008 high of over $80bn to around $5bn. Fairfax Financial's $9-a-share bid for the company last month amounted to $4.7bn.

Other than SAP, Cisco, Google, Lenovo and former Apple boss John Sculley have all been reported as expressing interest in full or partial acquisition of BlackBerry assets.

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