DWTC selects Avaya for smart network project

Next-generation network virtualisation solution to enhance service provision

Tags: Avaya IncorporationDubai World Trade Centre (www.dwtc.com)
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DWTC selects Avaya for smart network project His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum yesterday visited GITEX Technology Week at the Dubai World Trade Centre.
By  ITP.net Staff Writer Published  October 22, 2013

Dubai World Trade Centre, organiser of GITEX TECHNOLOGY WEEK, has selected Avaya to supply a next-generation network virtualisation solution, which is designed to bolster the agility and reliability of the centre’s network infrastructure.

DWTC expects the deployment to greatly enhance services for its portfolio of leading exhibitions.

The new technology, called Fabric Connect, is part of Avaya’s Virtual Enterprise Architecture (VENA) portfolio, and is a fully integrated end-to-end network virtualisation offering based on the Shortest-Path Bridging (SPB) standard, to automate service provisioning, improve performance and reduce outages.

“This is the beginning of a busy, exciting season at DWTC that is going to be filled with some of the biggest regional exhibitions and conferences in the Middle East,” says Farid Farouq, Vice President, Information Technology, DWTC.

“Leading into this, we wanted to look for leading innovative solutions that would vastly improve our ability to serve our exhibitors. We were looking for something that would make us better able to support the industry leaders who rely on us for excellent service. Avaya gave us that with an innovation that made us able to revolutionise the service we offer to the millions of attendees to our events each year.”

“DWTC is not a standard customer,” says Nidal Abou Ltaif, VP, Middle East, Africa and Turkey, Avaya. “They require a solution that is at once flexible, adaptable, easy to install and alter and almost entirely interruption-proof. but that is also powerful, scalable, effective and has a huge capacity.”

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