PC market beats expectations

Mild improvement in business outlook, says IDC

Tags: Acer IncorporatedAsus (www.asus.com)Dell CorporationHPLenovo Group
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PC market beats expectations The top three vendors (Lenovo, HP and Dell) each saw modest positive year-on-year growth during the quarter.
By  ITP.net Staff Writer Published  October 10, 2013

The PC market in Japan performed better than expected. Improved economic sentiments, favourable exchange rates, and the approaching expiration of Windows XP support helped to lift the market although consumer buying remained suppressed. Most of the top 5 vendors saw growth compared to the year before.

Asia/Pacific (excluding Japan) was generally close to forecasts with a decline of 8.8%, year on year. Many countries, particularly in developing markets, struggled with exchange rate pressures, but commercial buying in China was better than expected.

Vendor Highlights

Lenovo maintained the top PC vendor title, and continued to expand its channel reach as well as experiment with new form factors. Troubles in Asia/Pacific continued to pose a significant problem, where much of the lower-tier channels struggled with inventory clearance, constraining overall growth. However, the vendor posted a strong gain in the US market, growing more than 2% compared to a year ago.

HP finished the quarter in the number-two position, with growth improving from recent quarters. The company continued to receive a boost from shipments to India as part of a large education project. Shipment trends also improved in the US and EMEA, but HP continued to face struggles in Latin America.

Dell saw its first positive year-on-year growth since the fourth quarter of 2011, thanks largely to maintaining growth in the Americas market. The company also managed to edge past 9.5m units shipped in a quarter for the first time in over a year.

Acer Group continued to be affected by declines in shipments across all regions due to continued weakness in consumer PC spending. The firm nevertheless has remained aggressive in trying new form factors and hybrid devices.

ASUS shared a similar predicament with Acer where, despite a focus on new designs, its lack of corporate customer base has also limited its growth.


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