Brocade to demo On-Demand Data Centre

Network specialist to show benefits of virtualisation, SDN

Tags: Brocade Communications Systems IncorporationUnited Arab Emirates
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Brocade to demo On-Demand Data Centre Dweik: [GITEX] is an excellent platform for us to understand the dynamics and requirements of the local market.
By Staff Writer Published  September 30, 2013

Network specialist Brocade will demonstrate many of the recently announced technologies that go into creating the "on-demand data centre" at GITEX TECHNOLOGY WEEK.

Sufian Dweik, regional director MEMA at Brocade Communications said, "A recent global survey we conducted indicates that current data centre networks are unable to handle cloud computing and virtualisation demands. This is of particular concern for businesses in the Middle East where cloud-related IT investments are expected to increase substantially in the next few years.

"According to a recent IDC report, emerging markets, such as MENA, will witness the fastest growth in cloud spending anywhere in the world, collectively growing at 44.1% until 2016. However, many organisations risk long-term failure unless they resolve the weaknesses inherent in their current network infrastructures.

"At GITEX, we will educate show attendees about our recently unveiled On-Demand Data Centre strategy which combines the best of physical and virtual networking elements to create a future-proof data centre environment that helps organisations rapidly react to market changes and deploy new services and applications in the most efficient manner possible."

Brocade believes its On-Demand Data Centre strategy represents "a logical step on the path" towards adoption of solutions and approaches such as virtualisation and software-defined networking, which vastly improve the efficiency, utilisation, resilience and manageability of data centre environments.

Experts will also be on hand at Brocade's stand to demonstrate the company's HyperEdge architecture, which it describes as "an evolutionary approach to campus network design, providing agile, application and services-centric campus networks that organisations need today".

HyperEdge architecture delivers a campus environment that can quickly and easily scale and respond to the demands of increased user mobility, while delivering instant access to services and applications.

"GITEX is the largest and by far the most important ICT convention in the Middle East," Dweik added.

"It is an excellent platform for us to understand the dynamics and requirements of the local market, exhibit our broad range of industry-leading innovations and expose our brand to a wide audience. Our objective is also to identify new distribution and OEM partners and create stronger bonds with existing ones."

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