Mohammad Mobasseri joins EMT Distribution

Former Comguard senior VP is named new CEO at regional VAD

Tags: EMT Distribution (www.emt.ae)
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Mohammad Mobasseri joins EMT Distribution Mobasseri says the initial focus will be on creating the right infrastructure for partners to prosper.
By  Manda Banda Published  October 1, 2013

Regional VAD EMT Distribution, which recently set up operations in the region, has named Mohammad Mobasseri as the company's new CEO for its Middle East, Africa and West Asia operations barely two months after he resigned from rival Comguard.

Mobasseri joins from the specialist security solutions VAD, where he was senior vice president and was the main driving force behind Comguard's advancements in the IT value-added  segment.

As EMT CEO, Mobasseri said he will be directly responsible for the management and growth of business across West Asia, Middle East and Africa.

Mobasseri explained that as a board member and shareholder of the group's holding company EMT Holdings, he will also be responsible for strategic planning, investments, growth areas, geographical expansion and vendor management for the global operations.

"Initially, we will focus all our energies on creating the right kind of infrastructure that will provide us faster turnaround times to service our reseller and vendor partners. We plan to invest heavily in resources to establish a strong channel base and partner network across the Middle East and Africa," he said.

Mobasseri said EMT believes that with efficient and effective channel network, it will be in a stronger position to provide an excellent platform for vendors to increase their penetration into the marketplace.

He said the company also plans to invest in expanding its channel base and strengthening the partner ecosystem by enabling solution providers with knowledge transfer, trainings, certifications and supporting them with technical resources needed to win new deals. "The Dubai office will act as a hub for all the entire regional operation and will serve as the headquarters for West Asia, Middle East and Africa markets. We are confident that Dubai will complement our operations across the globe," he said.

EMT already has operations in the Asia Pacific, Australia and Europe.

Mobasseri pointed out that in terms of technology, EMT is concentrating on three major areas namely cloud, virtualisation and security. "Currently, majority of our business is IT security solutions around core network security and cloud offering," he said.

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