Sony launches Xperia Z1 in UAE

Handset available for AED2,649 across all major retailers

Tags: Sony Mobile Communication MEA (http://www.sony-mea.com)United Arab Emirates
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Sony launches Xperia Z1 in UAE The Xperia Z1 is a waterproof smartphone with a 20.7MP camera.
By  Stephen McBride Published  September 26, 2013

Sony Mobile Communications has introduced its latest premium handset, the Xperia Z1, a waterproof smartphone with a 20.7MP camera, to the Gulf market.

GALLERY: Sony Xperia Z1

The handset will sell for AED2,649 in all leading UAE consumers electronics retailers.

"Xperia Z1 represents a significant milestone for Sony in our continued efforts to deliver unforgettable experiences to our consumers," said Kunimasa Suzuki, president and CEO, Sony Mobile Communications, at the 5 September international launch.

"Not only by bringing the power of Sony to the smartphone and through close collaboration with our partners, but by setting a new standard in premium smartphones."

Xperia Z1 is the latest addition to Sony's premium Z series. The 5-inch display features Sony's BRAVIA TV technology and TRILUMINOS Display for mobile, a combination geared towards providing a wider palette of rich and natural colours. It also includes X-Reality for mobile, Sony's super-resolution technology, which is designed to analyse each image and optimise the quality to deliver sharper videos.

Xperia Z1 also integrates Sony's ClearAudio+ system, which works to automatically optimise audio without the need to adjust individual settings.

The handset's body incorporates Sony's OmniBalance design and the company has made efforts to deliver a slim frame. The unit is also waterproof and dust-resistant to International Protection standards IP55 and IP58 respectively. A solid one-piece aluminium frame with tempered glass on the front and back is intended to deliver a sleek aesthetic as well as durability and consistent viewing regardless of angle.

Inside the phone is built with power in mind. It runs on a Qualcomm Snapdragon 800 processor with a 2.2 GHz quad-core CPU and 4G connectivity. Sony describes the 3000 mAh battery as "industry-leading". Battery STAMINA Mode automatically turns off functions to save power when users have no need of them and restarts them when required.

GALLERY: Sony Xperia Z1

Xperia Z1's camera will no doubt prove a distinctive selling point. It features Sony's own "G Lens" with a 27mm wide angle and bright F2.0 aperture, custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine.

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