GITEX ramps up ROI with new innovations

Forecast by Gartner suggests IT spend in Middle East will hit $192.9bn in 2013

Tags: United Arab Emirates
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GITEX ramps up ROI with new innovations Around 139,000 ICT professionals attended GITEX in 2012.
By Staff Writer Published  September 23, 2013

Dubai World Trade Centre (DWTC) has revealed that GITEX TECHNOLOGY WEEK 2013 will be the most comprehensive edition in the event’s history.

Under the theme ‘Let’s Create, Disrupt and Re-imagine Together’, the 33rd edition of the event runs from October 20-24 at DWTC, with Dubai Internet City (DIC) as a strategic partner and Serbia as the official country partner.

The event organiser’s optimism comes as the local IT market continues to go from strength to strength; the latest forecast by Gartner suggests that IT spend in the Middle East will hit US $192.9 billion in 2013, up 5.5% from last year.

DWTC also stated that GITEX Technology Week’s reputation for shaping the Middle East Africa and South Asia (MEASA) region’s Information and Communication Technology (ICT) agenda is largely attributable to an enduring ability to deliver unbeatable industry insights and strong returns on investment (ROI).

Now established as MEASA’s top ICT event, and one of the most influential in the world, the 5-day event attracted 139,000 ICT professionals from 144 countries in 2012.

Last year’s ‘Where Technology Means Business’ tagline proved apt, with 61% of c-level executive visitors boasting procurement budgets of over US $5 million, while 18% had budgets between US $1 million and US $5 million; 13% were prepared to spend US $500,000; and 8% had up to US $500,000. The average deal struck at GITEX 2012 either met or exceeded ROI expectations.

With 95% of exhibitors planning to return this year, and a host of newcomers from across the world already signed up, Trixee Loh, Senior Vice President at Dubai World Trade Centre, believes GITEX Technology Week 2013 has what it takes to outdo 2012’s landmark performance.

“This year, we have done everything we can to give the event a new edge and relevance. Among other things, we’re ramping up our international reach, introducing incisive, trend-dissecting features like the Big Data Conference, as well as proactively unearthing and celebrating new talent through a series of competitions,” she says.

“We’re also proudly hosting new events of global stature like InfoComm MEA and the GSMA Mobile 360 series, once again emphasising our ability to attract the world’s top technology game-changers. The buzz surrounding GITEX Technology Week 2013 has already begun, and I am confident that all the pieces are in place for this year’s theme of creation, disruption and re-imagination to leave a lasting legacy that we can continue to build on well into the future.”

Abdel Wahed Bendaoua, Head of Enterprise, Emerging Markets, EMEA at Google, which is also participating as a Student Lab competition partner, says: “GITEX is an amazing place to meet most of our customers and prospects in a very short period of time. It is also an opportunity for us to showcase technologies supported by our partners. We have seen GITEX evolve year over year, and we are excited that it is now the top event of its kind in the MEASA region.”

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