GTA V hits $1bn sales in record time

Controversial game rakes cash faster than any other entertainment title in history: report

Tags: Take Two Interactive Inc (www.take2games.com)USA
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GTA V hits $1bn sales in record time The Grand Theft Auto series’ adult content has led to its ban by many Middle East market regulators. (Getty Images)
By  Stephen McBride Published  September 22, 2013

Take-Two Interactive Inc, developers of the controversial Grand Theft Auto video game series, announced on Friday that the latest installment in the franchise, GTA V, had amassed $1bn in sales just three days after launch.

The figure marked a record sales rate, not only among games, but among movies and other entertainment product categories, Reuters reported.

GTA V, which accumulated $800m in its opening day alone, marks the latest in a gaming phenomenon, which pioneered the so-called "sandbox" model of titles, where gamers have access to an open world and can make decisions about what activities to engage in.

The games, rated as adult content by industry regulators, have also sparked criticism for strong violence. The titles' drug-related and sexual content has led to their exclusion from many Middle East markets, including the UAE, although GTA V is available from some online retailers in the Emirates.

New York-based Take-Two owns 2K, developers of the hit Bioshock and Borderlands franchises and Rockstar, creator of the Grand Theft Auto series, as well the Max Payne and Red Dead series.

"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, chairman and CEO of Take-Two.

"We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."

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