Dubai-based Addy addresses location issue

Start-up company aims to make location-sharing easier

Tags: Addy (https://addy.co/)E-commerceUnited Arab Emirates
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Dubai-based Addy addresses location issue Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers.
By  Neil King Published  September 18, 2013

The lack of functional street addresses in Dubai was one of the reasons Khaled Naim initiated tech start-up Addy.

Scheduled for launch on 23 September, it could signal the end for the need to describe your apartment's nearest landmark or point of interest to visitors.

Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers.

Addy CEO Naim, a Syrian who was raised in London and Dubai, has travelled to 60 countries around the world, witnessing numerous cases of unhelpful address systems, and in many cases no systems at all.

Indeed, one of Addy's advisors served as chairman of the consultative committee of the United Nation's Universal Postal Union, which estimates that around 4bn people struggle with the lack of functional street address, hampering economic growth in emerging markets.

This problem drove Stanford graduate Naim to join forces with CTO David Vetrano, and VP of engineering Mikel Carmenes to create Addy, which has spent the past year in private beta and is about to go live to the public.

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