Pre-orders for iPhone 5C modest at best

Industry insiders also decry Apple’s launch-day inventories for new handsets

Tags: Apple IncorporatedUSA
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Pre-orders for iPhone 5C modest at best The iPhone 5C was supposed to be Apple’s ticket into emerging markets. (Getty Images)
By  Stephen McBride Published  September 18, 2013

Pre-orders for the Apple Inc's sub-premium iPhone 5C have been modest and available inventory levels for the handset and its co-launched premium model the 5S have been disappointing, Reuters reported.

GALLERY: The Apple iPhone 5S

GALLERY: The Apple iPhone 5C

An insider at a US wireless carrier described interest in Apple's budget 5C handset as "not overwhelming".

Four US carriers - AT&T, Verizon, Sprint and T-Mobile - will form the main route to market for the new handsets. The 5S is available for as little as $199 with a contract, while the cheaper 5C will go for $99. Both phones will be available in several territories from Friday, although the UAE will not be among them.

GALLERY: The Apple iPhone 5S

GALLERY: The Apple iPhone 5C

Critics of the budget model have focused on its unsubsidised price tag, reportedly over $500 in the US and over $700 in China, the very market Apple needs to crack in order to shoulder its way towards smartphone rival Samsung Electronics.

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