Acer gets touchy-feely with IFA 2013 launches

Electronics vendor introduces notebook, smartphone, tablet

Tags: Acer IncorporatedGermanyTaiwan
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Acer gets touchy-feely with IFA 2013 launches Aspire R7-572 Notebook
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By  Stephen McBride Published  September 12, 2013

Taiwanese electronics vendor Acer used this week’s Internationale Funkausstellung (IFA) tech trade fair in Berlin to launch a number of new products.

Acer unveiled its new 10.1-inch Iconia A3 Android-based tablet; the Liquid S2 smartphone; and the refreshed Ezel hinged Aspire R7 notebook.

The Acer devices feature “Touch & Type duality”, which the company lauds as “the best productivity and content consumption mix”.

“Acer’s progressive design approach was demonstrated through our constant drive to create a more open and rewarding multitasking experience,” said Michael Birkin, chief marketing officer at Acer.

“We will continue to introduce both new and refreshed products that achieve the ultimate goal of enabling our customers to explore beyond limits.”

Iconia A3 Tablet

The Iconia A3 tablet targets entertainment, multimedia, gaming, and Web users.

“Movie and music lovers will find this tablet to be a perfect companion with immersive sound, wide viewing angles and quad-core performance,” Acer said.

The Android tablet comes with Dolby Digital Plus, creating a virtualised 5.1 channel surround experience over headphones, reduced background noise and volume boost.

The tablet is powered by a quad-core 1.2GHz cortex A7 processor, and is said to deliver 11 hours of smooth HD video playback. The screen is a 10.1-inch WXGA display (1280 x 800) and is designed to deliver accurate colours from wide viewing angles.

The Iconia A3 also debuts Acer’s IntelliSpin technology that expands the tablet’s screen image rotation feature, so even when lying flat, the screen image will rotate to match the user’s orientation when turned.

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