Two phones in five in Mid East are smartphones

Nokia still dominates overall market; Samsung ships half of region’s smartphones in Q2

Tags: Apple IncorporatedNokia CorporationSamsung Electronics Company
  • E-Mail
Two phones in five in Mid East are smartphones Almost two in every five handsets sold in the Middle East are smartphones, according to IDC figures.
By Staff Writer Published  September 11, 2013

Smartphones now account for nearly two out of every five phones in the Middle East, according to the latest research from International Data Corporation (IDC), with smartphone volumes up 16.4% in the second quarter of 2013 when compared to the same quarter in 2012.

IDC includes Turkey but excludes Egypt and North Africa in its Middle East figures.

Nokia remains the brand leader for the overall Middle East mobile phone market, with 45.2% share of the market's volume. Samsung, which ranks second, had 18.3% share of the overall handset market for Q2 2013, but held nearly half of the smartphone market, where it outsold Nokia by almost five to one.

The South Korean giant shipped nearly half of all the smartphones sold in the region in Q2 2013, with its Galaxy SIII and SIII Mini models selling extremely well. Together, they outperformed Apple's iPhone 5 and also outsold Samsung's new Galaxy S4 flagship, which was priced well above the SIII. Apple's overall smartphone share was slightly down, quarter on quarter, at 11.4%, as consumers awaited yesterday's launch of the iPhone 5S.

Nokia's smartphone share crept back up into double figures, increasing from 9.7% in Q1 2013 to 11.8%. Symbian models are now being phased out as the Lumia Windows Phone lineup is extended, and it was the vendor's cheaper Lumia models that helped stage its rebound. BlackBerry held on to its position as the number-two vendor in the smartphone category, but its new Q10 and Z10 devices have made a slow start to life in the market, accounting for just 13.3% of the vendor's sales in the second quarter of 2013.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code