Du, Google to push AdWords to UAE small businesses

Search giant identifies Dubai telco as ideal ‘one-stop-shop’ for SMB Web presence

Tags: E-commerceEmirates Integrated Telecommunications Company Google IncorporatedUnited Arab Emirates
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Du, Google to push AdWords to UAE small businesses Du cited figures showing that only 10% of SMBs in the UAE have any online presence. (ITP Images)
By  Stephen McBride Published  September 8, 2013

Dubai-based telecoms operator du today joined with search giant Google Inc to launch a tiered range of Web presence offerings tailored specifically for the UAE's small business segment.

Du cited figures showing that only 10% of SMBs in the UAE have any online presence. The telco claimed the new range of services, dubbed Business Super 600-G Plan, would appeal to startups and small operations that wanted to set up a Web presence quickly.

Key to the service range is Google's AdWords. Business Super 600-G Plan customers receive a bundle of free national and international talk minutes, SMS messages and data, but each also receives AED750 of Google AdWords credit. Du and Google hope that by experimenting with the service, SMBs will opt for a paid engagement.

Google AdWords is the search company's flagship product. It offers priority billing in search results and also allows companies to have their location information to be displayed in the sidebar on the search results page.

Through du's SMB plan, firms can opt for paid AdWords packages that range from AED1,000 per month for Bronze to AED7,500 for Platinum. Depending on the tier, packages include setup, consultancy, support and ad hoc reporting.

"Communication is becoming increasingly digital," said Fahad Al Hassawi, chief commercial officer, du.

"Business Super 600-G combines everything that a business needs to effectively and efficiently grow: a solid communications allowance with national and international connectivity, with the incredible power of Google AdWords to help spread awareness through the Internet."

As a Premier SMB Partner, du will provide full- service AdWords account management on behalf of local merchants, from account setup and activation, to ongoing campaign maintenance and optimisation," said Mohamad Mourad, regional manager, Gulf, Google.

"This agreement is designed to build on du's existing relationships with marketers, particularly small- and medium-sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe.

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