NetApp streamlines Partner Program

New model simplifies doing business with the company and enhances partner profitability

Tags: NetApp
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NetApp streamlines Partner Program Howard says the company wants to enable partners to go to market in the way that they want to.
By  Manda Banda Published  September 4, 2013

In a move aimed at enhancing profitability for partners, storage solutions vendor NetApp has restructured its NetApp Partner Program into a one programme model.

NetApp said the shift to a one programme model has been designed to support partners to evolve capabilities without limiting them on how they do business with the company.

According to the vendor, the new initiative has been structured to support partners that want to evolve their business, add or adapt capabilities without being confined to different partner programmes and their requirements.

The company says the new programme overcomes the previous business model definition with its silo approach and encourages channel partners to follow the right path for business growth without barriers or boundaries.

Under the new structure, partners are now recognised for their actual capabilities and not programme membership. NetApp pointed out that a value-added reseller is now allowed to become a service provider. In addition, service providers will be able to perform systems integration functions without changing contracts or losing benefits under the umbrella NetApp Partner Program.

"We want to enable partners to go to market in the way that they want to and to be able to choose the best blend of products and services that address the changing business needs that their customers have," said Peter Howard, VP Global Channel Sales, NetApp. "By doing this, NetApp continues our proven legacy of innovation over the years and our reputation for delivering a consistent, predictable and profitable partner programme. Partners are the business for NetApp. This is not a new programme, but the evolution of the same programme we have been recognised for globally for years."

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