Latest Android release to be named ‘KitKat’

Google pairs with Nestlé’s chocolate bar for version 4.4 of mobile OS

Tags: Google IncorporatedNestle Middle East FZEUSA
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Latest Android release to be named ‘KitKat’ Have a break… Android opts for Nestlé’s brand in naming new OS release.
By  ITP.net Staff Writer Published  September 4, 2013

Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat', after Nestlé's confectionery.

Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.

The news that the letter ‘K' will be dedicated to Nestlé's KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie'.

"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favorite among the team since the early days of Android," said Marc Vanlerberghe, director of Android Marketing.

"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break," said Patrice Bula, Nestlé's head of Marketing.

"KitKat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."

To mark the release of Android KitKat, more than 50m specially branded KitKat bars will be available in 19 markets including Australia, Brazil, Germany, India, Japan, Middle East, Russia, the United Kingdom and the United States.

The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play.

A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.

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