Top 16 systems integrators, by Channel Middle East
Channel Middle East gives its annual verdict of the top systems integrators by revenue
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16. Newras Technologies JLT
Tel: +971 4 368 8119
Regional offices: Dubai
Key brands: IBM, VMware, Veeam, Siemens, Extreme, Citrix, WatchGuard and Xirrus.
Ownership: Privately owned.
Although NewRAS is a ‘small fish’ in the broader SI pond, the start-up company has set its eyes on growing its business in the mid-market segment in the region. The company is developing expertise in network infrastructure, data centre virtualisation and management, content and network security, and wireless sector.
What were the company’s key milestones in 2012?
Last year saw us implement a server/data centre virtualisation project for a German freight forwarding/logistics and warehousing company — Hellmann Worldwide Logistics.
What are your strategic plans for the rest of this year?
In the first quarter of 2013 we have concluded a unified communications (UC) project for our client Freightworks. We have a wireless project with Xirrus’ offerings coming up for a major hospital in Dubai, as well as for a leading hotel.
What were the main drivers for your revenue growth in 2012?
As 2012 was the first year of our operations here in the region, the aim was to break even in one year. We just managed to do that and have invested a lot of time in choosing the right vendor partners.
The mid-market segment continues to be our major focus for operations, with some good IT projects shaping up in network infrastructure, data centre virtualisation and management, content and network security and wireless projects.
Has the SI sector recovered from the market instability in the region?
It definitely has as several unfinished projects are back on track for completion either in year 2013 or slotted for completion next year. The recovery in the real estate market of Dubai has rekindled growth in the IT sector.
Where will most of your business growth come from in 2013?
We are targeting three key verticals which are healthcare, hospitality and transport, [warehousing and logistics] sector.