Top 16 systems integrators, by Channel Middle East

Channel Middle East gives its annual verdict of the top systems integrators by revenue

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Top 16 systems integrators, by Channel Middle East Azimuth WLL
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By  Manda Banda Published  September 3, 2013

14. Azimuth WLL

Tel: +973 7 721 2277
Regional offices: Bahrain, Qatar and representative offices in UAE and Saudi Arabia
Key brands: Ekahau, Infor, Lenel, Wavemark, Impinj, Alienware, Omni-ID
Ownership: Privately Held.


As an emerging SI, Azimuth is steadily building its business in the Middle East geography. Although the sales revenue figure may be low, the SI is taking steps to diversify its business into other vertical sectors while at the same time building the necessary skills and competencies that will propel it to new heights.

What were the company’s key milestones in 2012?

Last year we launched our own RFID/RTLS visualisation and middleware solution ‘Symphony’ and deployed it into three customer sites. In addition, we were recognised by an industry trade publication for the Middle East Healthcare Deployment of the Year.

What are your strategic plans for the rest of this year?

We want to expand our healthcare solutions deployment into the Kingdom of Saudi Arabia. In addition, we intend to extend the scope of projects to incorporate more systems within healthcare deployments with the goal being a complete hospital infrastructure. We will also launch Symphony as a product for resale in Asia and Europe.

What were the main drivers for your revenue growth in 2012?

The region is becoming more aware of value for money and local support. Our focus has been value and not cost for some time. However, it is only in the last two years that this focus has met customer demand here in the Middle East region.

Has the SI sector recovered from the market instability in the region?

The entire Middle East region has suffered a severe setback. However, the instability is driving more demanding requirements which we believe are benefitting the entire systems integration and solution provider sector. Whether this trend continues is difficult to say right now. If uncertainty continues then we believe the focus will remain on maximising the current infrastructure which will continue the trend of more complex projects for SIs and solution providers involved in the solutions-selling game.

Where will most of your business growth come from in 2013?

The majority of our growth will come from the healthcare sector and the military sector. We will also be expanding our presence into the oil and gas market across the Middle East region.

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