Toshiba opens store on

Vendor says move will enhance its go-to-market strategy

Tags: Toshiba Corporation
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Toshiba opens store on Varghese says Toshiba's presence on is a great way to reach out to customers.
By  Manda Banda Published  August 26, 2013

Toshiba Gulf FZE has launched a dedicated Toshiba store on, an e-shopping mall supported by the Department of Economic Development (DED) in Dubai.

According to the vendor, the store will offer a wide range of Toshiba products including the laptops, tablets and hard drives.

"Our presence on is a great way to reach out to our valued customers, and it complements our go-to-market strategy," said Santosh Varghese, general manager, Digital Products and Services, Toshiba Gulf FZE. " has fulfilled its promise of delivering a convenient, secure, 24-hour online shopping platform, and we are happy to be on board with them."

Varghese added that: "Online shopping is very popular in the Middle East region. It is important for Toshiba to reach out and be available anytime, anywhere to our customers."

He said by opening the store, Toshiba hopes to target various customer profiles to take advantage of the online shopping benefits including convenience of express delivery, 24-hour shopping and a wide selection of Toshiba products.

Ayaz Maqbool, managing director, said: "We are delighted to announce our partnership with Toshiba and excited to enable the brand's fans to enjoy a whole new virtual shopping experience. Being a natural extension of Dubai's retail industry, our objective is to provide brands like Toshiba a safe and easy online shopping platform, which also enables them to expand beyond their traditional customer base."


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