Dell extends distie alliance with StarLink

Regional VAD handed Dell SonicWALL distribution rights

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Dell extends distie alliance with StarLink Sheikh says the company needed to partner with a VAD that has regional presence.
By  Manda Banda Published  August 20, 2013

Regional security solutions VAD StarLink has extended its distribution relationship with Dell Software Group with the addition of the vendor's SonicWall offerings.

The agreement will see StarLink supply partners in Saudi Arabia, Turkey, Egypt, Jordan and Lebanon with Dell's SonicWall solutions. Until now, StarLink was the master distributor for Dell Quest across the Middle East region.

Shahnawaz Sheikh, regional director, Dell SonicWALL Middle East and Turkey said: "With the advent of our carrier-class product category, we felt that it was the right time to partner with a VAD in the region that has extensive reach in the enterprise, telco and government segments. The alliance reinforces our objective to expand our product reach in the Middle East."

Avinash Advani, director - Business Strategy at StarLink, said: "The company has traditionally been a niche IT security focused distributor but given the constantly developing relationship with Dell Software Group, and their visionary acquisition strategy to become an IT security powerhouse, it became clear to us that with the acquisition of SonicWALL, they would be able to continuously deliver best-of-breed next-generation firewall technology.

Advani said as SonicWall evolves under Dell's umbrella, StarLink believed it will progress and look beyond the niche offerings it has. "We have started to take on innovative solutions across other areas in the IT security landscape," he said.

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