Mitsumi to distribute SanDisk

Deal expands distributor’s reach to 22 countries across Africa

Tags: Mitsumi Distribution (mitsumigroup.com/)SanDisk Corporation
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Mitsumi to distribute SanDisk Shah says Mitsumi is looking forward to working with SanDisk in Africa.
By  Manda Banda Published  August 20, 2013

Flash memory manufacturer SanDisk has signed a distribution agreement with Pan-Africa IT distributor Mitsumi Distribution.

Under the accord, Mitsumi will supply SanDisk products to channel partners in 22 countries across Africa including Kenya, Tanzania, Ghana, Tunisia, Morocco, Mozambique, Zambia and Namibia.

"The partnership will strengthen our position in the African storage market," said Sreedhar Sreekumar, regional sales manager, SanDisk Middle East and Africa (MEA) region.

"Africa is a growing emerging market and represents great potential for SanDisk. We are excited to partner with Mitsumi and to see SanDisk grow throughout the continent. Our partnership with Mitsumi reinforces our objective to expand our product reach in Africa," Sreekumar said.

Mitesh Shah, managing director at Mitsumi Distribution, said: "Mitsumi is delighted to be associated with a pioneering technology company like SanDisk that has impacted people's digital lives."

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