BinHendi Enterprises signs deal with SAP

SAP selected to provide range of solutions to UAE trading conglomerate

Tags: BinHendi EnterprisesCRMSAPUnited Arab Emirates
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BinHendi Enterprises signs deal with SAP (l-r): Mohammad Binhendi, Mark Ferrer, chief operating officer, SAP Global Customer Operations, Mohi-Din Binhendi, President and Chairman of the Board at BinHendi Enterprises, and Qais Gharaibeh, UAE Managing Director, SAP MENA.
By  Mark Sutton Published  August 20, 2013

UAE trading conglomerate BinHendi Enterprises has signed a deal with SAP, to help it improve growth and customer service.

The conglomerate, which has activities in construction, retail, hospitality, media and fashion, has signed the agreement for several different solutions, to streamline and automate processes, to improve transparency and agility across the organisation.

SAP's scope of work includes Business Suite on HANA, Business Objects and industry-specific solutions for Retail and Merchandising. All aspects of the project will be mobile-enabled. The projects will include integration of systems and improved management and planning across departments including HR, finance, procurement and retail teams.

"BinHendi Enterprises cannot afford to stand still and be content with its successes to date," said Mohi-Din BinHendi, president and chairman of the Board, BinHendi Enterprises.

"We need to be continually moving forward, and that means embracing new ways to accelerate growth and, crucially, improving the customer experience across all of our operations. SAP is the right company at the right time for us, and will give us the technological means to be more nimble, more decisive and, ultimately, more profitable. I am certain that greater agility and transparency can help us achieve new levels of success."

 "BinHendi Enterprises has a long and proud tradition in the UAE, and we are delighted to assist them become more streamlined and efficient," said Mark Ferrer, chief operating officer, SAP Global Customer Operations.

"Many of the industries they operate in are extremely competitive, so to stay ahead of the curve requires clarity and the wherewithal to adapt to rapidly changing demands from both the market and customers. Whether it is hiring the right people at the right time, promoting the best deals, setting the best prices or aligning sourcing and buying with merchandising strategy, we can help BinHendi Enterprises run better than ever."

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