Sage gets new regional director

Reggie Fernandes will drive operations in the Middle East

Tags: CRMSage Group Middle East
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Sage gets new regional director Fernandes will help Sage to forge and cement strategic partnerships to improve business in the Middle East.
By  Manda Banda Published  August 19, 2013

Business management software maker Sage Middle East has appointed Reggie Fernandes as the new regional director for the Middle East region.

Sage says Fernandes' core responsibilities will include driving the overall operations management while achieving growth by expanding Sage products and services offerings across the GCC.

"I am delighted to be given greater responsibility and new challenges," said Fernandes. "My role will include driving operations across the Middle East and forging strategic partnerships to improve business. Sage has all the right blend of products, resources, skill set and partners to become one of the leading providers of business management software in the region."

Fernandes joined Sage Middle East in March 2008 as sales manager for the Gulf Region bringing with him over 20 years of experience in the industry. Prior to taking up the new role, Fernandes was director, Gulf Operations, a position he held since 2010.

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