Belkin partners with Axiom Telecom
Power retailer to stock Belkin’s range of products in the UAE
Belkin, a maker of consumer IT and accessory products has partnered with retailer Axiom Telecom, in a move aimed at broadening the vendor's reach in the smartphone and tablet accessories segment.
In terms of the partnership, Belkin's accessory range of products will be available in Axiom Telecom stores across the UAE.
Belkin says through this deal, its products will also be available through Axiom's independent retail channel network, which includes resellers and dealers.
Belkin says Axiom is a welcome addition to the company's well-established channel ecosystem.
"The sheer number of stores, their customer profile, the product mix and breadth of value-added services means that Axiom Telecom is a great fit with the Belkin portfolio," said Andrew Pepperell, Belkin sales manager MEA. "With regards to the overall distribution strategy for Belkin in the UAE, the company has looked to diversify its go-to-market strategy and develop relationships with partners whom we see as integral to future Belkin business within the region."
Belkin is currently working with Axiom Telecom to develop some joint initiatives to strengthen and further develop the partnership.
"Belkin has significant ambitions across the Middle East and Axiom Telecom is proud to play a part in their ongoing success," said Faisal Al Bannai, CEO, Axiom Telecom.
"By providing a world-class retail experience - from product demonstration and display to post-sales support - we are confident that Belkin will be able to connect with its largest audience yet in the UAE."