CompuMe to rebrand outlets
Power retailer announces ‘tecbuy’ as new corporate tag
Power retailer CompuMe UAE this week announced it is to rebrand, and will be known as ‘tecbuy’, trading as tecbuy Electronics Trading LLC.
The IT retail chain made the decision shortly after expanding outside the UAE. CompuME outlets first appeared 15 years ago and have expanded to sell a range of merchandise that includes tablet PCs, smartphones, cameras, TVs, audio equipment, gaming consoles and laptops.
“These are exciting times for the region’s IT and digital electronics segments, which have seen the growing popularity of mobility-based devices like tablets, smartphones, cameras and laptops,” said Dikran Tchablakian, CEO, tecbuy.
“This increasing preference for all things digital represents a successful fusion between the IT and electronics industry.
“Looking to play a major part in this growth, we have decided to rebrand as ‘tecbuy’, ushering forth a new phase in our company’s continuing development as a retail management enabler.
“With a new name and a new logo, tecbuy is expected to drive in stronger market presence throughout the region via our signature store-in-store concept of leveraging world-class, high-quality technology products and services.”