Mobility surge

As consumers continue to drive the adoption of smartphones and tablets, the market for mobile computing solutions has never been better.

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Mobility surge Shadi Hijazi, Marketing Manager, DELL Middle East
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By  Manda Banda Published  July 20, 2013

Enhancing productivity

To help deal with the issue of productivity, Cisco is helping enterprises through the Cisco Unified Workspace. This is an integrated and strategic approach to the enterprise workspace, focused on helping employees access all of the people and resources they need to do their jobs effectively from wherever they are, on whatever device they choose.

“Cisco offers a series of ‘smart solutions’ that have been fully tested and validated and can help CIOs and IT leaders increase business efficiency and remove the cost and complexity associated with mobile computing while increasing employee satisfaction and productivity,” said Osama Rasoul, sales manager, Borderless Networks Architectures at Cisco.

Shadi Hijazi, marketing manager, Dell Middle East said the Dell’s resellers in the region have understood the trend towards mobilisation already, to varying extents, and have been taking the necessary steps to enhance their specialisation. “Our reseller partners are shifting to mobile computing and those engaging in the deployment of cloud services in many cases need a support system. This includes training and helping them to offer and showcase the right technology that consumers look for in their pursuit of reliable mobile computing,” he said.

Hijazi said the needs of mobile computing customers are flexibility, portability and value-added services that can support machines and software on the move.

Rasoul said that the best thing any vendor or reseller can do in the changing market is to understand the logic that underscores the move towards mobile devices.

“Are customers changing their tendencies to reflect mobile technology’s ability to do more,” he asked? “Mobile computing products should try to be as multi-capable as possible.”

Enterprise appeal

As mobile computing solutions are increasingly off-the-shelf sales, is there still ample scope for using these solutions as a lever for developing the much-needed value-added services for the corporate sector?

Manish Punjabi, regional marketing manager, MENA at AMD said CIOs can view mobile computing as an opportunity to outsource equipment costs to employees as part of BYOD initiatives. “CIOs can implement device-agnostic security systems in order to get out of the device-provisioning business and into service provisioning,” he said.

He said the variety and range of mobile computing devices available in the market is a challenge that resellers face in finding that appeal to enterprise clients. “There are over 50 brands of tablets available in the UAE alone. In bigger markets, the number doubles. Tablets are low-margin, high-volume business where resellers don’t receive any support from the processor and OS partners as is the case with PCs,” he said.
Varghese explained that with the vast demands and expectations from the clients, mobile computing solutions can never be off-the-shelf sales. “There is ample scope to develop a portfolio of innovative value-added services across the various devices. Different verticals have demand for solutions that can ease their computing problems. One of the main verticals is the education segment,” he said.

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