After Hours: Samer Ismair

Arabian Computer News delves below the corporate strategy to understand what really makes the region’s IT leaders tick.

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After Hours: Samer Ismair Samer Ismair, senior networking consultant, Brocade MENA region.
By Staff Writer Published  July 18, 2013

Arabian Computer News delves below the corporate strategy to understand what really makes the region’s IT leaders tick.

Samer Ismair Senior Networking Consultant, Brocade, MENA region


Nationality: Jordanian
Number of years in the industry: 15 years
Favourite food: Palestinian, Jordanian, Lebanese, Turkish, Sushi.
Holiday destination: Planning to spend time with the family in the US this summer
Music: It depends on my mood — sometimes I like to listen to classical mid-eighties arabic music, at other times I prefer foreign electronic music bands such as ERA, Enigma, etc.
Dream car: BMW 330i Coupe.
Gadget: Too many to mention all clamouring for my attention!
Movie/book: Braveheart and Gladiator are my all time favourite movies.
Piece of advice: Live to Love and Love to Live.

How did you end up where you are now?

Well, all my experience was based on Cisco, and I was always a fan of what Foundry (which was acquired by Brocade) and Brocade do for networking solutions. When I had a chance to join Brocade in 2010, I couldn’t say no.

What is your management philosophy?

I believe management should provide guidance for employees to do their job well. A good manager should provide challenging tasks related to the job that stretches the employee’s abilities and brings growth, both, to the employee and to the company.

What was your first computer?

That was back in 1996 and it was an old 386 processor PC with Windows 95. Technology has sure come a long way since then!

What is your greatest achievement?

One of my greatest achievements back in 2002, was leading a team of 15 people to implement a WAN and LAN upgrade project for a prestigious enterprise customer in Jordan which included 155 sites countrywide, in a three month time span. We managed to complete the project on time and to the satisfaction and delight of the customer.

What is your biggest mistake?

I have made small mistakes as everyone does through the course of my career, but there is nothing that stands out in my memory, which probably means there hasn’t been one big enough, fortunately.

What is your fondest memory of working in the Middle East IT industry?

My fondest and greatest one is working in my first company, CEB, in Jordan back in 1998. It was my first work experience and I learnt a lot from it. For me it is like the first love in work.

What technology will have the biggest impact on the market in 2013?

In my point of view, technologies in the data centre, such as virtualisation. A truly virtualised data centre is the foundation for cloud-based architectures.

What’s the best way to deal with stress?

If I’m stressed at work, I take time off and do the things I enjoy most.

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