Du targets corporates with tablet bundle deal

Latest iPad bundled with data starting at AED165 per month for business customers

Tags: Emirates Integrated Telecommunications Company United Arab Emirates
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Du targets corporates with tablet bundle deal Du is aggressively pursuing the corporate segment with its Business Tablet Plan. (ITP Images)
By  Stephen McBride Published  July 16, 2013

The UAE's number-two telecom operator, du, today announced the launch of a tablet-specific data bundle plan aimed at the corporate segment.

The Business Tablet Plan bundles the latest iPad with a choice of data bundles, starting at AED165 per month. Du also pledged that notifications would be sent to customers upon consumption of 70%, 85% and 100% of their data quota.

At the start of the month du announced it would open Apple stores inside du Shops in an attempt to add weight to its high-street presence. Du's Abu Dhabi-based rival telco, Etisalat yesterday sought to increase its retail footprint by establishing an outlet in Dubai's Al Manara Centre, on Sheikh Zayed Road.

Tablets are a growing category, effectively leading to a flattening of growth in global PC shipments and expected to surpass traditional computing device shipments by the end of the year.

"As the divide between devices for business and leisure blurs, we are seeing an increasing interest in businesses adopting tablets; hence we believe the time is ripe to come up with a business-specific tablet plan," said Fahad Al Hassawi, chief commercial officer, du.

"Our Business Tablet Plan is designed to maximise productivity and cater to the mobility needs of modern businesses, whether they are start-ups or large enterprises. With the Business Tablet Plan, all business-critical applications and tools will be accessible wherever our customers are in the UAE, available through their favourite tablets."

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