Vendor Profile: Gulf Business Machines

Company type - Systems integrator

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Vendor Profile: Gulf Business Machines Cesare Cardone, CEO of GBM says 2013 is brimming with potential.
By  Georgina Enzer Published  July 24, 2013

How did GBM start and what is its history?

Founded in 1990, Gulf Business Machines (GBM) is the leading IT solutions provider in the region fulfilling the IT requirements of local, regional and international organisations in the GCC. Today GBM is one of the largest systems integrators in the Gulf, with more than 1,000 employees and over 20 solid strategic partnerships forged with internationally-recognised IT solution providers.

GBM has seven business units; GBM Systems and Technology Group, GBM Software Group, GBM Intelligent Network Solutions, GBM Technical Support Services, GBM Technology Services, GBM Business Solutions and GBM Learning Services. Through a combination of local market presence, international level skills, a network of business partners and the access to the worldwide resources of IBM and Cisco, GBM brings to customers unparalleled IT business solutions.

What does GBM do?

GBM is the sole distributor for IBM – excluding selected IBM products and services –throughout the GCC, except for Saudi Arabia. GBM’s momentum was further enhanced in 1999, when the team secured the Cisco portfolio. Today GBM holds the highest level of recognition in the region from Cisco, Gold Partner status, in addition to the Cisco Borderless Network Architecture Specialised Learning Partner status, and a Gold Star in customer satisfaction. GBM offers an extensive range of IT infrastructure, IT solutions and services ranging from consulting, resource deployment and integration to after-sales support.

What is your presence in the Middle East region?

GBM is located across the region, including in the UAE (Abu Dhabi, Dubai and Sharjah), Kuwait, Oman, Qatar and Bahrain. GBM also has established a presence in Pakistan, where the company operates three offices, one each in Karachi, Islamabad and Lahore as an IBM Premier Business Partner. The Pakistani operation also holds a Silver Partner Status from Cisco.

What are GBM’s goals for the region?

2013 is brimming with potential and we are in a good position to make the most of it. Businesses and decision makers are quickly understanding the importance of having a solid IT infrastructure in place and are acknowledging the benefits of IT investment. Our role in the region is to continue supporting them with our expertise and equipping them with what’s best in the market. Each of our lines of business has emerged as a hotbed of innovation, driving GBM forward into previously untapped areas. We have set goals across the region for each of the divisions. Through 2013, INS will be focusing its efforts on establishing GBM’s Security Framework. The framework will help solidify GBM’s position as a ‘one-stop shop’ for our customers’ IT security requirements. The Software Group will seek to leverage new IBM software acquisitions, to deliver cutting-edge solutions to customers in the region.

GBM’s newly rebranded Business Solutions will focus on leveraging its Business Analytics and Optimisation expertise in a number of key sectors. The Systems and Technology group will be focusing its efforts on IBM’s new zEnterprise System, which will deliver operational analytics, resiliency and efficiency at scale to our customers.

Technology Services is focusing its efforts on managed services, which will allow our customers to focus their efforts on running their businesses instead of their IT infrastructure. As TSS works to further improve its offering, the GBM Service Desk will become the point of contact for customers across our businesses. TSS’ new iPhone and Android applications will ensure that our customers have all the necessary information at their fingertips.

Regional successes

Oman - GBM launched Oman’s first Cisco training centre in addition to the existing centres across the Gulf, a first-of-its-kind IT initiative in Oman.

Bahrain - GBM was selected by Bahrain Internet Exchange in 2012 to build the National Broadband Network across the Kingdom. GBM also successfully upgraded the University of Bahrain’s IT infrastructure. The project was implemented by GBM’s division in Bahrain.

UAE - United Computer and Management Consultancy Company, GBM’s operation in Dubai, was awarded in 2012 an appreciation certificate from the Department of Economic Development for integrating its IT environment and putting in place the Department’s first IT monitoring system.

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