Du announces Ramadan initiatives

UAE telco aims to ‘capture the spirit of giving’ during the Holy Month

Tags: Emirates Integrated Telecommunications Company RamadanUnited Arab Emirates
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Du announces Ramadan initiatives Du has a number of plans for the Holy Month of Ramadan, including its Al Rahman meal-distribution initiative. (ITP Images)
By  ITP.net Staff Writer Published  July 9, 2013

UAE telcom operator du today announced a range of projects for the Holy Month of Ramadan that the company said was aimed at "enabling the UAE community to share special Ramadan moments".

"I would like to wish our customers, colleagues and friends across the Islamic world a blessed Holy Month of Ramadan," said Hala Badri, executive vice president, Brand and Communications, du.

"This year, we have introduced initiatives that are absolutely community-led and aim to provide our customers with a slew of platforms to come together and celebrate this season of giving. These initiatives are all about sharing common experiences and most, importantly, honouring the spirit of Ramadan.

"We are pleased to strengthen our presence on the map of community events that celebrate the joy of the month of fasting, where we will collaborate for the third consecutive year with Al Ajr initiative, an initiative by His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, chairman of Dubai Culture and Arts Authority."

Du's Mawaed Al Rahman initiative will once again enlist the help of volunteers to distribute meals in four locations across the UAE. This year du has partnered with Think UP GCC, a UAE-based volunteer group that will help to distribute Iftar meals in Hazza Bin Zayed Mosque in Abu Dhabi; The Grand Mosque of Satwa in Dubai; Salim Bin Ali Al Owais Square, Al Fisht Area in Sharjah,  and Bu Rusli Mosque in Al Iihad Street, next to Eppco in Ras Al Khaimah.

Each Mawaed Al Rahman location will have a queue dedicated to women and children, and, for the first time, du will hand out children's meals.

For the last 10 days of Ramadan, children visiting du's Mawaed Al Rahman will receive Eid gifts, including back-to-school items, purchased from du employees' donations.

Also during the Holy Month, du will again launch its Ramadan Cup Football Tournament. The tournament will involve a number of participants across du's various departments, including members of the company's senior management, and aims "to bring the company's employees together by encouraging closer communication".

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