Structured cabling forms the foundation of quality hospitality
R&M makes the case for the importance of reliable Internet services in Middle East hotels
Few sectors put as much emphasis on customer satisfaction and service excellence as the hospitality industry.
Today, customer loyalty is hard to come by and being the hotel of choice may well boil down to a good review on a travel website. Reports such as Google's annual Mobile Planet smartphone study show that the Middle East leads the world in terms of smartphone penetration and usage, which is why it comes as little surprise that providing a high-speed Internet service is an essential pre-requisite to customer satisfaction.
Social media is now as much a part of the vacation experience as a sightseeing tour or an authentic local meal. Holiday makers are eager to share real-time updates of their vacation with their near and dear ones. So much so that the Spring Hill Suites Annual Travel Survey revealed that an astonishing 57% of guests would not give up social media on vacation in exchange for a 25% hotel discount.
In a world of increasingly tech-savvy consumers, high speed Internet connectivity becomes the link to information that is demanded at a moment's notice. The technology that supports this is now as much a part of the service equation as a well-trained housekeeping staff. Building the backbone that will not only support the current demands but also generate new opportunities to deliver differentiating services is therefore a must. Once this is understood, the role of structured cabling in the hospitality sector becomes evident.
A quality cabling infrastructure is the technological foundation of excellent service in a hospitality property. Furthermore, the benefits of a solid structured cabling backbone extend well beyond providing just fast and reliable Internet access. It opens up the possibility to incorporate new bandwidth-hungry technologies such as IP based phones, digital entertainment and on-demand services and even backend facility management and building management systems. These applications require large amounts of bandwidth to be made available at all locations of the hotel over a very reliable connection. With confidence in the system's ability to scale and accommodate rapid changes and requirements, the hotel can quickly differentiate itself as an early adopter of world-class technologies.