Zain Group inks MoU with Samsung Electronics

Companies to cooperate on device releases, marketing and retail campaigns

Tags: KuwaitSamsung Electronics CompanySouth KoreaZain - Kuwait
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Zain Group inks MoU with Samsung Electronics Zain Group said that it will benefit from a closer relationship with Samsung Electronics. (Getty Images)
By  Roger Field Published  June 30, 2013

Kuwait's Zain Group has signed a memorandum of understanding (MoU) with Samsung Electronics aimed at raising the two companies' levels of co-operation.

Zain Group said that it will benefit from a closer relationship with Samsung Electronics, resulting in "preferential and timely access" to a wide range of the manufacturer's devices, as well as input and support from the South Korean firm in specific areas of Zain's device marketing and retail execution activities.

Samsung Electronics has grown to become a leader in mobile technology, with its smartphone and tablet portfolios including the Samsung Galaxy S3 and Samsung Galaxy S4, popular across all age groups and market segments.

The MoU with Zain means the two companies will be in a position to identify and exchange success factors across the markets in which Zain operates, reinforcing the operator's ability to deliver Samsung's latest devices, smartphones, tablets and cameras on the market in a timely and cost-effective manner.

Jawdat Dajani, chief commercial officer, Zain Group, said: "For our customers, this agreement means they will have access to a wide array of Samsung products matched by very appealing and competitive plans. This agreement with Samsung also showcases Zain Group's drive to push economies of scale to the benefit of its operating companies.

"Samsung is a remarkable company that has been doing exceptionally well in the mobile device space in recent years. The popularity of their products across our markets is huge, and strengthening our relationship with them will be an added value to Zain on several levels," he added.

Abdel Karim Sawan, regional head of corporate and operator sales at Samsung MENA regional HQ, said: "Samsung will work with Zain operators across the MENA region to provide state-of-the-art products to its customers and we look forward to promoting it throughout the Zain markets."

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