Axiom Telecom bullish on Saudi MVNO potential

Company aims to be a game-changer in KSA, says CEO Faisal Al Bannai

Tags: Axiom TelecomSaudi ArabiaUnited Arab Emirates
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Axiom Telecom bullish on Saudi MVNO potential Faisal Al Bannai, founder and CEO of Axiom Telecom.
By  Roger Field Published  June 26, 2013

UAE-based mobile phone retailer, Axiom Telecom, said that it intends to be a "game changer" in the Saudi Arabian market after being awarded an MVNO licence by the country's regulator, the CITC earlier this week.

Axiom, which has a strong retail presence in Saudi Arabia, intends to "be unlike others in the mobile telecom operator business," the firm's CEO, Faisal Al Bannai, told CommsMEA in an emailed statement.

"Our aim is to be a game-changer, much like the way Axiom Telecom has changed the very definition of innovative mobile retail and distribution services throughout the region," he said.

The company gained one of three MVNO licences in KSA and will operate using the network of Zain Saudi Arabia.

Al Bannai said that the company's strong retail presence in Saudi Arabia would give it an advantage in the MVNO market.

"Axiom Telecom's retail presence in Saudi Arabia includes 120 branches and selling points, as well as 4,000 indirect sales channels (2,000 of which are dealt with through direct distribution)," Al Bannai said.

"As the kingdom's largest mobile handset reseller, retailer and distributor, we know exactly what the market wants.

"Our long-standing experience of offering the most up-to-date, value-added services will both inform and inspire our ability to excel as a mobile telecom operator that offers unique, competitive propositions to its customers."

Al Bannai added that it was an "honour" to be selected for an MVNO licence and lauded the CITC's decision to introduce MVNOs to the market.

The other successful bidders were Dubai-based Virgin Mobile MEA, which will partner with STC, and London-based Jawraa Lebara, which will partner with Mobily.

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