Sony launches Xperia Z Ultra

Manufacturer claims multiple records broken with new flagship handset

Tags: Sony Mobile Communication MEA (http://www.sony-mea.com)
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Sony launches Xperia Z Ultra Sony Mobile Communications yesterday launched a new premium Android smartphone in its well-received Xperia Z range.
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By  Stephen McBride Published  June 26, 2013

Sony Mobile Communications yesterday launched a new premium Android smartphone in its well-received Xperia Z range

GALLERY: Sony's 'record-breaking' Xperia Z Ultra

Sony makes a number of bold claims for the Xperia Z Ultra. It is said to be waterproof and dustproof. It is said to feature the world's largest HD smartphone display at 6.4 inches. And it is said to be the world's slimmest full HD smartphone. 

Sony is the fourth smartphone manufacturer in a month to invoke the "world's slimmest" moniker in relation to a handset, but is claiming only that the Xperia Z Ultra is the world's thinnest with a full HD display. In late May, Chinese company Umeox announced its X5 model, at 5.6mm, but it is not clear when this device will be on the market, or under which brand. Huawei's Ascend P6, at 6.18mm, will likely hold the title for world's slimmest smartphone when it goes on sale in July, but the display is not full HD. Lenovo's recently announced K900 handset was said to be "the thinnest phone in its class by a wide margin", but at 6.9mm thick - clearly the thickest of the four - it is unclear what "class" Lenovo was referring to.

Sony also said the Xperia Z Ultra is the first smartphone ever to incorporate a Full HD TRILUMINOS display. Sony's own X-Reality technology is integrated for enhanced picture quality.

The Z Ultra is powered by a Qualcomm Snapdragon 800 processor with 2.2 GHz quad-core CPUs, 4G LTE and HD voice. Sony hailed the combination as the means to provide "a seamless connected entertainment experience, industry-leading battery performance and amazing speed". 

"The Xperia Z Ultra is the most exciting revolution in large-screen smartphone entertainment devices with both the slimmest and largest Full HD smartphone display in the world," said Calum MacDougall, director of Xperia Marketing at Sony Mobile Communications.

GALLERY: Sony's 'record-breaking' Xperia Z Ultra

"We're already bringing the best of Sony technology and design across a range of premium smartphones and tablets, and now we are bringing this same premium offering to the large-screen smartphone segment, setting a new standard for others to follow."

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