A balancing act

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Tags: Logicom Dubai
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A balancing act
By  Manda Banda Published  June 27, 2013

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Name: Sajith Raj
Company: Logicom
Job title: Regional Distribution Manager
Years in the role:  2 years
Years at the company: 11 years
Previous companies: Compu Me

How would you summarise your role?

My primary responsibility is to manage vendor alliances on multiple levels. The days are gone when your personnel rapport was the way of maintaining and growing your business relationship with vendors and resellers. Now, we need to focus and deliver continuous results on business development, inventory management, product team management and overall operational functions.

What’s the first thing you do when you get in the office each day?

I start my day by interacting with my team members as this is the most reliable way of getting a summary of market information, product feedback and trends. Direct interaction is the most effective way to hear the team’s concerns and how to find the best solution to the challenges.

What does a typical day entail for you?

Some days are fixed for vendor meetings, internal team meetings and channel partner visits. On other days, it really gets busy around noon when our head office opens for business in Cyprus. We work closely with our regional offices in KSA and Levant region so we spend a lot of time interacting over the phone, exchanging email and in conference calls.

What skills or qualities does one need to do your job?

One needs to be confident with what they are doing. Coaching and mentoring, planning and organising, and time management are essential traits that one needs to have to succeed in this role.

What’s your favourite part of the job?

Interacting with different people from diverse cultural backgrounds and working together with other divisions (sales, marketing, finance, credit control and logistics), is the most interesting part of my job. I get to hear different views and opinions from various stakeholders in our business.

What’s the hardest part of your job?

Prioritising a task is the most challenging in my role. Balancing tasks at times becomes difficult especially when adapting to a new vendor or when dealing with a new employee at an existing vendor.

What criteria do you measure your performance on?

I would relate this to my primary responsibility which is to manage our vendor and customer relationships (channel partners) and of course the success of our own team.

What’s been your most memorable moment in your current role?

The most memorable moment is yet to come as. This thought keeps us on our toes to achieve more. However, all the memories of each brand and the team achieving a new benchmark is always memorable to me.

Where do you see yourself in five years?

I would say this is the hardest question, especially for someone who is an expatriate living in this part of the world. I hope I will be doing something entirely different than what I am currently doing.

How much time do you spend out of the office each week?

It depends on the week, as most of the weeks during a quarter end I am usually at the office. At the start of each quarter, I spend a lot of time outside the office meeting all our vendor partners.

What do you get up to during your lunch hour?

I prefer to eat home cooked food, but the reality is most of the time I end up going out to eat.

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