EMPA Middle East FZCO

Nicholas Argyrides, MD

Tags: Channel Middle East Power ListEMPA Middle East
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EMPA Middle East FZCO
By  Manda Banda Published  June 20, 2013

Tel: +971 4 803 9500
Headcount: 80
Website: www.empa-me.com
Active accounts: 1000
Regional offices: UAE and KSA.
Key brands: Huawei, Toshiba, Fujitsu, Kodak.
Ownership: Privately owned

Verdict: Even though EMPA has reported the same figure as last year, the company’s bottom-line has improved drastically. The company is looking to grow its vertical and regional focus and is opening a new office in Iraq.

What are your strategic plans for the rest of 2013?

EMPA’s three-tier strategy is now well-established. As our storage business is in place, we want to focus more on mobility and security. We will also continue to invest in our KSA operation as we prepare to open a local office in Iraq.

What were the main drivers for your revenue growth in 2012?

As we continue to transition and solidify our operations in the region, the company’s main focus has been on consolidation and profitability. Our sales revenue remained unchanged but our bottom-line has substantially increased. We are confidently poised for further growth this year with the addition of key vendors such as Huawei and Kodak.

Has the distribution sector recovered from the market instability in the region?

The IT distribution landscape continues to experience challenges with continued political instability in countries such as Egypt and Libya, which has had a “spill over” effect. A good example is Syria and how it has affected Jordan and Lebanon. The risk is still there at regional level although the UAE and KSA have certainly provided a cushion as the business climate is relatively stable.

What will drive your business growth in 2013?

Both vertical and in-country focus. Mobility, security, and storage will drive our vertical growth while KSA and Iraq will aid the organic growth.

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