Despec Mera Ltd

Jaison Korath, CEO

Tags: Channel Middle East Power ListDespec Mera Ltd
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Despec Mera Ltd
By  Manda Banda Published  June 20, 2013

Tel: +971 4 881 1191
Headcount: 112
Website: www.despec.ae
Active accounts: 850
Regional offices: UAE, Kuwait, KSA, Lebanon, Jordan, Kenya, Tanzania and Uganda.
Key brands: HP Lexmark, Samsung, AData, Imation, Wacom, Canon and Double AA.
Ownership: Privately owned.

Verdict: Despec has outlined a new internal structure that will see it focus on the supplies, printing paper, optical storage, network and accessories business. The distributor has streamlined its internal operations and continues to broaden its horizons as it builds a profitable business.

What are your strategic plans for the rest of 2013?

Our strategy this year will see us maintain market share and our current channel base, increase the number of brands we represent in the region and improve on our after-sales service to partners in all the markets where we have in-country presence.

What were the main reasons for your revenue decline in 2012?

One of the main reasons for this drop is the decision we took especially in KSA to suspend the HP product line in that country. As a result of this reorganisation in the KSA, we have seen a dip in our sales. That said, our business remains stable in other markets in the region and Africa.

Has the distribution sector recovered from the market instability in the region?

Depending on the markets, the Middle East has returned a level of business stability. However, the prolonged political upheaval in Syria has had adverse effects on the overall business climate in the Levant region.

What will drive your business growth in 2013?

With a streamline operational structure, growth will come from our supplies, printing paper, optical storage, network and accessories offerings.

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