Almasa IT Distribution

Parvez Ahmed, Managing Director

Tags: Almasa IT DistributionChannel Middle East Power List
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Almasa IT Distribution
By  Manda Banda Published  June 20, 2013

Tel: +971 4 306 3100
Headcount: 175
Active accounts: 1000
Regional offices: UAE, Saudi, Kuwait and Iraq.
Key brands: Seagate, Asus, Avaya, HP, Intel.
Ownership: Privately held limited company.

Verdict: Although Almasa has reported a slight drop in sales, the company has continued to broaden its business horizons all in the quest of staying relevant to the market it serves. With the mobility business now in place, Almasa is aspiring to build a lucrative IT and mobile solutions business going forward.

What are your strategic plans for the rest of 2013?

We will be adding at least one new vendor on our IT distribution side and further develop our full mobility distribution set up. Enhancing our mobility business and channel will be crucial this year for the company as it diversifies its business.

What were the main reasons for your revenue decline in 2012?

Although our sales have dipped slightly, we added some new vendors which helped us. In Q4, we started our mobility division which also contributed to the growth the company witnessed in 2012.

Has the distribution sector recovered from the market instability in the region?

From an Almasa perspective, I will say that we are seeing people and businesses adjusting to the reality that is currently prevailing in the market.

What will drive your business growth in 2013?

As mentioned earlier, we will be adding a few new vendors on the traditional IT side and our recently established mobility division. This, we believe, will help us develop our business further and achieve growth with profitability.

Smartphones and accessories portfolio.We will also work closely with vendors to ensure the appropriate inventory in line with demand absorption in channel

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