Logicom Group ME

Demetris Demetriou, General Manager

Tags: Channel Middle East Power ListLogicom Dubai
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Logicom Group ME
By  Manda Banda Published  June 20, 2013

Tel: +971 4 814 3000
Headcount: 215
Website: www.logicom-group.com
Active accounts: 2500
Regional offices: UAE, KSA, Lebanon, Jordan, Bahrain, Kuwait, Oman and Qatar.
Key brands: HP, Cisco, Intel, Microsoft, Kingston, APC, Adobe, Linksys, Samsung, WD.
Ownership: Logicom is a publically listed company on the Cyprus stock market.

Verdict: Having dropped in sales in 2012 as a direct result of the company’s streamlining exercise, Logicom has completed its business transformation and is pinning its hopes on the newly launched mobility business unit and value add division. Logicom has also enhanced its in-country operations in Iraq and will soon be opening an office in Libya, a move it says will contribute to the overall growth in 2013.

What are your strategic plans for the rest of 2013?

Now that we have moved into our new distribution facility in Dubai’s Jebel Ali Free Zone, we will be adding new brands to our current portfolio. Key for us this year will be the mobility business unit.

What were the main reasons for your revenue decline in 2012?

Last year was a transformation period for our business and this was reflected in our overall sales performance. Our components business suffered as the PC market has continued to slump and this contributed to the revenue drop.

Has the distribution sector recovered from the market instability in the region?

While the market and business climate is improving, there are still challenges in the market although we view these as opportunities for our business. We are upbeat 2013 will be a good year as the channel is maturing and we are seeing business growth.

What will drive your business growth in 2013?

The new mobility business unit will contribute to our growth this year and beyond.

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