Acer to up the tempo

Following the launch of the Acer Aspire R7 notebook, Aspire P3 Ultrabook and Iconia A1 tablet, the vendor says it will be raising the game in the mobile computing segment globally.

Tags: Acer Incorporated
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Acer to up the tempo Birkin says the new products represent Acer’s design philosophy.
By  Manda Banda Published  June 18, 2013

Following the launch of the Acer Aspire R7 notebook, Aspire P3 Ultrabook and Iconia A1 tablet, the vendor says it will be raising the game in the mobile computing segment globally.

PC maker Acer recently launched the Aspire R7 notebook, Aspire P3 Ultrabook and Iconia A1 tablet, a move the vendor says will change the mobile computing experience going forward. Acer also says the launch of these products will see it raise the game in not only the notebook category but the whole mobile computing experience.

“We have elected to wait until now to make these announcements of the Iconia A1 tablet, Aspire P3 Ultrabook and Aspire R7 notebook launch, as we could have made these pronouncements at CES. In the past, Acer along with other vendors in the IT made announcements way ahead before a product was available. We decided that we will wait until we have the products tested and available,” said Michael Birkin, chief marketing officer, Acer Inc.

Birkin said the products will have various appeals in different regions. “For example, I feel the R7 will have a bigger appeal in North America and EMEA, while the P3 will have a bigger appeal in Asian markets including China. However, he emphasised that it doesn’t mean that these products will be limited to those regions where the demand is high. “The products that we launched are practical representations of our design philosophy and our go to market strategy,” he said.

“A lot has been written about the decline in the notebook category and that growth is in the tablet space. The reality is and I do believe that the computing experience now is a world where people are buying multiple devices,” said Birkin. “Where there is a need for productivity or content consumption, people will look for the appropriate devices.

Birkin explained that what people see as a shift from notebooks to tablet is something that Acer expected. “I am actually much more bullish about the notebook experience whether you call them Ultrabooks or whatever form factor, it’s the experience that should matter,” he said.

He pointed out that if the IT industry takes the view that everything is moving to tablet, then it’s not doing itself any favour. “My view is that if we continue to look at the right keyboard experiences, form factors and maintain the relevance, then I think that there is every chance of growth in the notebook category in the context of the whole mobile computing experience growing of which nobody would dispute,” he said.

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