Super Micro appoints StorIT as MENA VAD

Agreement covers partner network expansion, training, certification

Tags: StorIT Distribution FZCO (www.storit.ae)Super Micro Computer Inc (www.supermicro.co.uk)United Arab EmiratesUnited Kingdom
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Super Micro appoints StorIT as MENA VAD Vedantham: StorIT is the first ever distributor to bring HPC solutions to the reseller channel in the Middle East.
By  Stephen McBride Published  June 12, 2013

MENA storage VAD StorITthis week announced it has signed a distribution agreement with UK-based HPC specialist Super Micro Computer, Inc.

According to the terms of the partnership, StorIT will promote and distribute Super Micro's range of high-performance computing solutions across the Middle East and North Africa region.

"StorIT is the first ever distributor to bring HPC solutions to the reseller channel in the Middle East," said Suren Vedantham, group managing director, StorIT Distribution FZCO.

"Super Micro is a great fit to our existing products portfolio, it is in line with our strategy to boost the ability of our reseller channel partners to offer end-to-end high performance computing solutions to end-customers in the region.

"Our partnership with Super Micro will enable our reseller partners to successfully address the rapidly evolving opportunities in the areas of big data, cloud computing and enterpise IT systems. By leveraging our strong channel network across MENA, we plan to grow Super Micro's business and market share across this region. We look forward to working closely with their team to ensure that our resellers have the right tools, resources, training and support to sell Super Micro's solutions effectively."  

As part of the agreement, StorIT will help the vendor identify and onboard resellers and provide value-added services and partner enablement programmes, which include training and certifications, systems design and architecture, implementation support and services.

The distributor will also work closely with Super Micro's global team to offer pre-sales, marketing, implementation and post-sales services and support to its channel network. StorIT plans several road shows and training workshops for partners in different cities in the next few months.

"As we continue to expand our business across the globe, it is important for us to choose the right distributor in each region," said Ammar Sharaf, BDM, Saudi and GCC, Super Micro.

"It became a fact that our distributors and channel partners played an important role in our success in penetrating each market segment. StorIT, being an established specialist distributor in the data management, storage and HPC solutions space with a proven track record, is a perfect partner for Super Micro in the MENA region.

"StorIT is a company with capabilities of a systems integrator, which is helpful when resellers need their support in selling to different verticals and in implementations. We are confident that working together with StorIT will give us a boost in different markets and across verticals in the MENA region."

StorIT's vendor portfolio includes EMC, Quantum, Mellanox, Moonwalk, Emulex, Aptare and QLogic.

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