SAP acquires e-commerce technology company hybris

Purchase of hybris will give SAP solutions more multi-channel commerce capabilities

Tags: E-commerceSAPhybris AG (www.hybris.com)
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SAP acquires e-commerce technology company hybris SAP will integrate hybris solutions into its business applications.
By  Mark Sutton Published  June 10, 2013

SAP has announced the acquisition of e-commerce technology specialist hybris.

The enterprise software giant will purchase Switzerland-based hybris, for an undisclosed sum, to integrate its multi-channel commerce solutions with SAP's own applications, to create tools to manage the complete spectrum of customer engagement.

hybris' solutions provide a single view of customers, products and orders across multiple demand and delivery channels, made possible by state-of-the-art master data management and unified commerce processes for all channels. Integration with SAP's enterprise applications is intended to enable a holistic view of the customer relationship, across sales, service, marketing and commerce - while maintaining understanding and intimacy through social channels.

"hybris puts SAP on the leading edge of the consumer economy," said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. "With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience."

Once the acquisition is completed, which is expected in third quarter of this year, hybris will operate as an independent business unit and will retain its existing management team.

"hybris is a recognised leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory," said Ariel Lüdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris. "Joining with SAP will significantly expand the scope, scale and power of hybris' commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels."

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