Seagate reorganises regional team

New EMEA structure to address growth opportunities in cloud, SSD, branded storage

Tags: Seagate TechnologyUnited Arab Emirates
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Seagate reorganises regional team Whitby: The storage market is both growing and changing rapidly.
By  Stephen McBride Published  May 28, 2013

Storage solutions company Seagate Technology today revealed a number of senior changes to its Europe, Middle East & Africa (EMEA) sales and marketing organisation.

"The storage market is both growing and changing rapidly, and the changes we have made to our senior management team are intended to keep Seagate in the forefront of that market," said Mark Whitby, vice president, EMEA Sales & Marketing and Global Channel Sales, Seagate.

"In particular, we want to take full advantage of the huge potential we see in areas such as cloud computing, solid state drives and in the market for branded storage solutions."

According to a recent report by analyst group Gartner, the Middle East's expenditure on information technology is projected to hit over $192bn in 2013, registering a 5.5% increase from 2012, with the segment being driven by key markets such as security and storage management. The growing regional appetite for storage to support cloud-based solutions is expected to be a key driver for Seagate in 2013, as well as new investments in technology segments such as desktop and SSHD (solid storage hybrid drive).

Earlier this spring, Seagate announced it was the world's first hard disk drive manufacturer to ship 2bn units globally, a number fuelled by the explosive demand for storage from mobile applications, cloud infrastructures, social media and business applications.

Whitby, who has held his current role since 2009, has now been given responsibility for the company's global distribution channel sales, and developing and leading strategy and delivery of the business worldwide. In his expanded role as vice president of EMEA Sales & Marketing and Global Channel Sales, Whitby leads a matrix team spread across sales, marketing, product management, pricing and finance to deliver on corporate strategy, as well as working to define longer-term business planning. Whitby has over 20 years' experience working in the IT and communication sectors.

Among the regional appointments will also be Joe Fagan as senior director of Cloud Initiatives, EMEA. In this newly created position Fagan will be responsible for shaping Seagate's cloud strategy and engagement in the region. Fagan joins Seagate from UK storage distributor CMS Peripherals where he was responsible for shaping and delivering the company's B2B and enterprise storage strategy, and where he developed and launched the company's cloud initiative "Cloud Made Simple" in 2009.

Bernd Breinbauer has been appointed to the newly created role of director of EMEA SSD Sales with responsibility for developing sales of the company's solid state drive portfolio across the region. Breinbauer was previously sales director for Seagate's Central Europe region and has also held positions in OEM sales management. Prior to joining Seagate, he worked with Hitachi (Nissei Sangyo) and CES. He has more than 30 years' experience in the technology sector.

Dimitri Galle has been appointed senior director of Sales and Marketing, Branded Products, EMEA. In his new position he will be responsible for sales and marketing of all Seagate-branded retail products across the region. He was previously senior manager, Sales and Marketing, for branded products in the central Europe region. Prior to joining Seagate in 2012, Galle held retail sales positions in Western Digital, Logitech and in a number of European technology distributors.

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