Sony launches wearable HD Action Cam

Imaging kit optimised for extreme footage

Tags: Sony CorporationUnited Arab Emirates
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Sony launches wearable HD Action Cam Designed for outdoor and extreme sport enthusiasts, Sony’s new Action Cam is particularly tailored to capture high quality Full HD 1080p footage in a variety of situations, while in motion.
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By  Stephen McBride Published  May 27, 2013

Sony Middle East and Africa today announced the availability of its Action Cam, which delivers the brand's imaging technology in a new wearable, point-of-view video format.

Check out our gallery of the Sony Action Cam in... er, action

Designed for outdoor and extreme sport enthusiasts, Sony's new Action Cam is particularly tailored to capture high quality Full HD 1080p footage in a variety of situations, while in motion.

"Whether it is sky-diving, sand boarding, dune-bashing, skating or quad-biking, footage from the Action Cam benefits from Sony's strong imaging heritage, with exceptional lowlight, slow-motion and anti-shake capabilities," Sony MEA said.

"The point-of-view shooting solution is perfect for adventures on the mountain, in the water, and any other action spot."

 Designed to shoot dynamic videos, the 90g Action Cam can also capturing more sedate images.

Action Cam comes bundled with a rugged, waterproof housing and a universal tripod mount that is designed to handle extreme environments.  Within the housing, the camera is waterproof to 60 metres and has dirt- and dust-resistant seals that help make it impervious to mud, sand, rain and grime.

The Action Cam's built-in Wi-Fi allows users to instantly share content to a smartphone. Additionally, Wi-Fi-enabled mobile phones and tablets can pull optimised movies and photos from the Action Cam without requiring a special cable. Once copied, the recorded content can be uploaded or shared via email or social media through connecting with an available 3G or 4G cellular network.

The Action Cam also features Sony's SteadyShot image stabilisation technology, which is designed to compensate for greater degrees of camera shake. In addition, 3-Way Shake-Cancelling adds electronic roll stability. An ultra-wide angle Carl Zeiss Tessar lens captures all the action in a 170-degree wide field of view with "pin-sharp clarity whether on the desert slopes or skydiving", according to Sony MEA.

Check out our gallery of the Sony Action Cam in... er, action

"No other mountable camera combines such advanced image stabilisation and optics with a rugged exterior and convenient Wi-Fi connectivity," the company claimed.

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