Microsoft shows off ‘game-changing’ Xbox One

All-in-one entertainment strategy drives console wars reboot

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Microsoft shows off ‘game-changing’ Xbox One The Xbox One, is set for a late Q4 release.
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By  Stephen McBride Published  May 22, 2013

Microsoft Corp unveiled its new Xbox One console yesterday, technology that is promised to merge gaming, TV and Web, as well as respond to voice and gesture control and monitor users' heart rate, according to online reports.

GALLERY: The Xbox One

GALLERY: Top 20 selling Xbox 360 games of all time

FEATURE: What the console wars mean for the Middle East

"It changes everything," Xbox executive Marc Whitten told journalists at the company's Redmond, Washington campus. "This is rocket-science stuff."

Microsoft has chosen to deliver an all-in-one entertainment system that will bridge the gap between gaming, video-on-demand and social media.

Microsoft announced a deal with the US NFL to combine match coverage with interactive gaming elements such as a Fantasy Football app, which will allow viewers to create and manage fantasy sides while watching the real-world event.

In addition, Steven Spielberg is set to produce a TV series based on popular Halo franchise, games that are exclusive to the Xbox platform, indicating a shift from console maker to content generator for Microsoft's Xbox division.

Analysts responded positively to the move from games centre to an entertainment offering that could appeal to the whole family.

GALLERY: The Xbox One

GALLERY: Top 20 selling Xbox 360 games of all time

FEATURE: What the console wars mean for the Middle East

"The Xbox One really looks to advance the state of video game technology and entertainment in a way that we haven't seen before," said Brian Blau of Gartner.

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