Huawei targets premium segment with Ascend range

P2, Mate launched in Middle East; to hit UAE shelves by June

Tags: Huawei Technologies CompanyUnited Arab Emirates
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Huawei targets premium segment with Ascend range The Ascend P2 is claimed by Huawei to be the world's fastest LTE-enabled smartphone.
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By  Stephen McBride Published  May 20, 2013

Huawei Device, the consumer electronics division of China based manufacturer Huawei Technology, has unveiled its latest series of Ascend smartphones for the Middle East market at an event in Dubai, UAE.

Huawei launched two handsets at the event: the Ascend P2, which the manufacturer claims to be the world's fastest 4G LTE smartphone, and the Ascend Mate, the world's largest smartphone at 6.1-inches of screen.

The devices were first previewed in February at this year's Mobile World Congress and Consumer Electronics Show in Barcelona, Spain. Yesterday evening both handsets were launched in the Middle East at the Armani Hotel, Burj Khalifa. Both smartphones are set to be on retail shelves across the Middle East by June.

"We first launched the product name of Ascend just over a year ago, and have since introduced a series of flagship products offering the perfect combination of elegance and power," said Jiao Jian, president, Huawei Device Middle East.

"Today we are further strengthening that brand promise in the Middle East under our ‘Make it Possible' platform. Both the Ascend P2 and the Ascend Mate reflect that commitment and our belief that there's no need to compromise when desiring the perfect smartphone."

1583 days ago
Dr. Husam Yaghi

When was thrilled when I saw the Huawei P2 mobile set at the Las Vegas show back in January. It's an amazing mobile device much better than the popular iPhone. Though later I was disappointed because of the late expected date of availability in the Middle East. I always thought that Apple and alike give the Middle East customers older technology. Unfortunately, even the Chinese bring to this market either less quality products or relatively old ones. Six months after the P2's official public announcement, the local region might get a chance to see it.

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