'Blue' upgrade is Windows 8.1: Reller

Windows Business CMO fudges OS details, says ‘we’re principled but not stubborn’

Tags: Microsoft CorporationUSA
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'Blue' upgrade is Windows 8.1: Reller It is not clear whether the revision to the much-maligned OS will reintroduce the familiar Start button.
By  Stephen McBride Published  May 16, 2013

The Windows 8 operating system update codenamed “Blue” is to be called Windows 8.1 and will be available in the fourth quarter of this year in time for the winter shopping season, tech site CNET reported.

Tami Reller, chief marketing officer, Windows Business told a JP Morgan-sponsored tech conference in Boston, Massachusetts that it would be “easy to get from the Windows start screen”, which may be a reference to the reintroduction of the much-missed Windows Start button. Reller added that the release would represent “more substantial” changes than what is delivered in weekly updates.

A preview version of 8.1 is expected to be available in time for Microsoft’s Build developers’ conference on June 26 in San Francisco. On general release the OS increment will be free for existing users of Windows 8.

Microsoft came under sustained criticism by industry analysts and users for its drastic departure from a familiar interface. Public responses from the Redmond-based software giant did nothing to quell the distaste for the new OS, which attempted to bridge the gap between tradition computing and the emerging tablet segment.

Characterising the company’s stance as "principled but not stubborn", Reller said, “You need to have a vision. You need to have a point of view. And you need to consistently deliver on that," while adding, "You're also consistently listening, learning, and becoming smarter."

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