Effecting change

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day

Tags: Western Digital Corporation
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Effecting change
By  Manda Banda Published  May 17, 2013

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Name: Cinar Sahin
Company: WD
Job title: Channel Marketing Manager – Middle East, Africa & Turkey
Years in role: Eight months
Years at company: Less than a year
Previous companies: Samsung Gulf Electronics, Samsung Electronics Headquarters (South Korea)

How would you summarise your role?

WD is a provider of storage products and solutions and as standard practice it maintains very close relationships with all of its partners. As the channel marketing manager for WD’s components products (internal hard drives), I am responsible for all of the communication activities between WD and its channel partners, as well as end users - the latter via marketing collaterals.

What’s the first thing you do when you get in the office each day?

I usually start the day in a coffee shop in Dubai Silicon Oasis where our regional office is located. I focus on going through my emails and my agenda for the day during this time. I find that working outside of the office for some time each day helps to generate out of the box ideas.

What does a typical day entail for you?

It is all about communication. I focus a lot on email communication with most of my counterparts around the world, WD’s regional customers, as well as the marketing agencies that I work with. On top of that I tend to have one or two meetings and conference calls that I participate in. I also spend quite a lot of time discussing business/marketing opportunities with colleagues.

What skills or qualities do you need to do your job?

There are two broad categories of skills that are needed for this role. These comprise technical know-how, strategic thinking, marketing communication and business management skills. I began developing these through my academic career, reading, learning from peers and on-the-job experience.

What’s your favourite part of the job?

I am deeply interested in management science and see myself as a life-long management student. This role gives me endless opportunities to apply my ideas and knowledge. The challenges in business encourage me to think about unique solutions and every experience I have enriches me.

What’s the hardest part of your job?

WD gives all of its employees the ability to effect change within the company. However, given the size of the organisation and other challenges, effecting change requires a healthy amount of time, effort and energy.

What criteria do you measure your performance on?

WD has both qualitative and quantitative measures on the performance of channel marketing employees. Those goals are defined, set and measured through periodic review meetings with our immediate superiors. I judge myself based on the feedback I receive during the review process.

What’s been your most memorable moment in your current role?

It was the moment when, not long after I joined, I shared my first vision and strategy with senior management, and almost immediately received their buy-in and alignment.

Where do you see yourself in five years?

I hope to take on a more senior marketing position within WD and look forward to the added responsibilities and challenges that come with that role.

How much time do you spend out of the office each week?

Assuming no international travel at all, on average I spend two days out of the office each week for local meetings with channel partners and agencies. When I do travel to other countries, it is generally for a minimum of two or three days.

What do you get up to during your lunch hour?

I normally go to lunch with my office colleagues and we have a blast discussing anything and everything under the sun.

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