Nokia introduces the Asha 501

Budget handset seeks to ‘reinvent’ affordable category

Tags: FinlandNokia Corporation
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Nokia introduces the Asha 501 The Nokia Asha 501, while taking a lead in aesthetics from the Lumia family, is aimed firmly at the budget market.
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By  Stephen McBride Published  May 9, 2013

Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501.

Check out our gallery of the forthcoming Nokia Asha 501.

The 501 is the first device to run on the new Asha platform, which is designed to make user experiences more responsive. The Asha platform is also said to help developers to create, publish and better monetise apps made specifically for the new generation of Asha devices.

The 98-gram device is available in a choice of six colours and comes in just two parts: a hardy, removable casing, designed for durability, and a scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back' button.

Nokia aims for usability in the device by having content accessed through a single swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view allows recently accessed contacts, social networks and apps, unique to each person, to be stored and presented in a single location. It provides a record of how the phone is used, giving users a glimpse of past, present and predicted activity, and helping them multi-task by providing quick access to their favorite features.

Check out our gallery of the forthcoming Nokia Asha 501.

The new Asha comes with Nokia Xpress Browser pre-loaded, which is said to compress Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.

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